Built from a real problem
Lucy Goffin, Founder and Director of Silent Buddy Co Ltd.

Why I created SilentBuddy
I'm Lucy, a founder, mum and dog owner. Like many families, our mornings were being dictated by early barking, long before anyone was ready to be awake.
I tried training methods, alarms and existing products, but nothing felt simple, effective or kind enough. Most solutions were either harsh, over-engineered, or relied on apps and constant input.
SilentBuddy was born from wanting a calmer way, something that worked with a dog's natural learning, not against it.
So I decided to build it, and to fund the early work myself. I'm developing SilentBuddy in the UK, focusing on simplicity, safety and real-world routines.

Where I want to take it
First, a product that genuinely gives dog owners their mornings back, developed carefully and honestly. Then, a company that uses technology to help people understand their pets better.