Built from a real problem

Lucy Goffin, Founder and Director of Silent Buddy Co Ltd.

Lucy Goffin smiling, holding her small black dog

Why I created SilentBuddy

I'm Lucy, a founder, mum and dog owner. Like many families, our mornings were being dictated by early barking, long before anyone was ready to be awake.

I tried training methods, alarms and existing products, but nothing felt simple, effective or kind enough. Most solutions were either harsh, over-engineered, or relied on apps and constant input.

SilentBuddy was born from wanting a calmer way, something that worked with a dog's natural learning, not against it.

So I decided to build it, and to fund the early work myself. I'm developing SilentBuddy in the UK, focusing on simplicity, safety and real-world routines.

Lucy crouching in a sunny garden with her dog

Where I want to take it

First, a product that genuinely gives dog owners their mornings back, developed carefully and honestly. Then, a company that uses technology to help people understand their pets better.

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